What is Traceline?
Traceline takes you from the green coffee you buy, through roasting, cupping and bagging, to the buyer you sell to, the invoice you send and the profit you make — in one place, with one login.
The platform
The all-in-one operations platform for specialty coffee roasteries. Built by One Estate Coffee (OEC) for its own roastery, and now available to other roasters.
Who it is for
- Specialty roasteries and micro-roasteries
- Estate and farm-direct coffee brands
- Roasters who sell wholesale or by allocation (pre-sold lots) to cafés, retailers and export buyers
- Teams of one to many people: owner, head roaster, QC/cupper, sales, finance
What it replaces
Spreadsheets for stock, paper roast logs, cupping forms, WhatsApp order lists, a separate invoicing tool and a separate bookkeeping sheet.
- From green bean to paid invoice — one platform.
- Know every lot, every roast, every buyer, every dollar.
- Roast it. Prove it. Sell it. Get paid.
- Built by a roastery, for roasteries.